"DESIGNING A RIM CAN BE LIKE WALKING A TIGHTROPE. Any experienced wheel artist will tell you that creative dreams can slip into nightmares if you overlook the basic principle of balance. Unless you're into rides that rattle into your kidneys, symmetry is key for a rim that won't make a freshly paved freeway feel like the Rubicon Trail. But Forgiato's new PARLARO puts a clever spin on design tactics.

The Parlaro's uniquely incorporated half-moon element balances the wheel as it spins, acting as a counterweight to keep the rim perfectly balanced at high speeds.

So if you're looking for something fresh and innovative to shine with, the Parlaro just might fit your bill. But get in line quick - the waiting list is already deep!"

..........................................................-Michael Crenshaw